FMI Blog
FRASER MARKETING INTERNATIONAL
We like to keep our finger on the pulse and this section is our hub of inspiration, where we share ideas and the latest in marketing, from around the world.We believe knowledge is power… and in today’s ever evolving world of marketing it is important to remain current, yet innovative and inspiring. These articles and case studies are a great read on the latest in Travel, Branding and Marketing.
The Power of Email Marketing for Hoteliers
The Hospitality industry is one of the most competitive, and direct marketing is one of the better marketing solutions with
Hotel Marketing In A Time Of Tourism Crisis
The show must go on… Yes, we find ourselves in a global crisis, but at the same time people still
Driving Direct Bookings For Your Property
Let’s begin with your most important audience – your guests. Did you know that travellers visit 42 sites on average
Storytelling and which channels work best?
Storytelling, an art form for communicating your brand. I have written before about Branding; it is your reason for existing
Is your business in a stage of transition for growth? What role does your brand play in this?
I was chatting to someone the other day, who was in a quandary and working all the hours under the
The basics to take your brand or business into global markets?
OK … So it’s time to take your business into a new market, here are some of my marketing steps
The hotel and online travel agency battle continues
Having been in the corporate world of Hotels & Tourism, internationally for nearly 20 years, I have been very close
Difference between marketing and branding…
The world is changing in more ways than one, in some cases for the better, in other cases… well I’m
Branding – What Is Your Story. We all have a unique fingerprint, our own personality, we are individuals made up