With a passion for travel and well-designed hotel brands, the founder Emma Fraser, is an enthusiastic branding strategist and leading Marketing and Communications consultant in the Tourism and Hospitality industry.
Emma established Fraser Marketing International in 2016 following a successful 20-year career in hotel marketing and branding. She spent considerable time working in the Middle East and Europe working for brands such as Jumeirah, Starwood, Raffles and TFE Hotels.
Throughout her career, Emma has been instrumental in creating and driving inspirational hotel and travel brands. She is a results-driven expert, solid change implementer and has a strong interest in interpreting guest behaviour and insights.
A creative and strategic marketer and an avid PR advocate, she is a genuine believer in the power of relationships and partnerships, critical in today’s social and collaborative economy.
She knows innovation and thought leadership are key to any business model today and there is no longer room for traditional thought processes.
Emma is a firm believer in ensuring all experiences are continually delivered through a guest focused lens. With this perspective in mind, Emma ensures all marketing is collective, responsive and market-driven through an integrated multi-channel approach.