FMI Blog
FRASER MARKETING INTERNATIONAL
We like to keep our finger on the pulse and this section is our hub of inspiration, where we share ideas and the latest in marketing, from around the world.We believe knowledge is power… and in today’s ever evolving world of marketing it is important to remain current, yet innovative and inspiring. These articles and case studies are a great read on the latest in Travel, Branding and Marketing.
TOP TIPS FOR A HOTEL PHOTO SHOOT
It is essential for any brand to be presented consistently across all collateral and platforms, but for a hotel or
The Role of Brand for the Future, Particularly for Hotels and Tourism
In the fast-paced landscape of big change, 2023 highlights the significance of brands as real growth assets and the powerful
Why Sustainable Tourism Is So Important – And How It Could Help Your Business
With the decline of the COVID-19 pandemic, we have seen the tourism and hospitality industry pick up steam once again.
Bleisure has been a growing concept, it’s been around for about 4 years but has recently become more of a
28th October has been one of the better days of 2020 for me and my business. As a small business
“Staycation” – A trend or is it here to stay?
The travel mantra for 2020 can categorically be classified as “Staycation”. Staycations are probably the most popular tourism trend currently,
2020… it really is a long and uncertain year, right?! Well it may feel like there is no end in
CONTENT MARKETING FOR HOTELIERS
Content Marketing effectively means publishing and distributing content to a targeted audience, online. You essentially need to attract your target
Relationships And Partnerships Are The Key To Success.
Fraser Marketing International knows the hospitality industry well, we understand the nitty-gritty at every level and offer end to end
The Power of Email Marketing for Hoteliers
The Hospitality industry is one of the most competitive, and direct marketing is one of the better marketing solutions with