It is essential for any brand to be presented consistently across all collateral and platforms, but for a hotel or

The Role of Brand for the Future, Particularly for Hotels and Tourism

In the fast-paced landscape of big change, 2023 highlights the significance of brands as real growth assets and the powerful

Why Sustainable Tourism Is So Important – And How It Could Help Your Business

With the decline of the COVID-19 pandemic, we have seen the tourism and hospitality industry pick up steam once again.

The Trends of Blended Travel

Bleisure has been a growing concept, it’s been around for about 4 years but has recently become more of a

Top 50 Small Business Awards

28th October has been one of the better days of 2020 for me and my business. As a small business

“Staycation” – A trend or is it here to stay?

The travel mantra for 2020 can categorically be classified as “Staycation”. Staycations are probably the most popular tourism trend currently,

Hotel Road to Recovery

2020… it really is a long and uncertain year, right?! Well it may feel like there is no end in


Content Marketing effectively means publishing and distributing content to a targeted audience, online. You essentially need to attract your target

Relationships And Partnerships Are The Key To Success.

Fraser Marketing International knows the hospitality industry well, we understand the nitty-gritty at every level and offer end to end

The Power of Email Marketing for Hoteliers

The Hospitality industry is one of the most competitive, and direct marketing is one of the better marketing solutions with