Today marks a momentous day in the history of Fraser Marketing International, and we couldn’t be more thrilled to share our latest announcement with you – our Brand Refresh! We’ve infused new energy into our brand identity while staying true to our core values and mission.
You might call it the “7-year itch,” but we believe it was time to rejuvenate our Brand ID and unveil our brand story, which has evolved alongside our remarkable journey since 2016. We have come a long way since our beginnings and are now a thriving international business, committed to excellence in the hospitality and tourism industry.
Shining A Light On Our Brand ID:
At Fraser Marketing International – we believe that branding begins from within, and we all have a unique story to tell.
The Brand ID for Fraser Marketing International incorporates a fingerprint icon, which serves as a powerful symbol with deep meaning. The fingerprint icon represents the uniqueness and individuality of each person, drawing a parallel to the distinct identity and story that each brand & business possesses. This choice aligns perfectly with our mission in working with clients to tell their own unique story through branding.
The use of a fingerprint in our logo symbolises the idea that just as no two fingerprints are alike, no two brands are the same. Each brand has its own DNA, its own story, and its own identity. By incorporating this symbol into our own Brand logo, we convey our commitment to helping clients discover and highlight their individuality and uniqueness in a competitive marketplace.
Now, let’s delve into the colour palette we chose, which consists of green/blue tones.
The Brand ID Logo for Fraser Marketing International elegantly combines the soothing hues of seafoam, a harmonious blend of green and blue tones with a touch of grey. This particular shade represents our commitment to a serene yet steadfast approach to branding, mirroring the essence of the sea and the sky.
In colour psychology, the amalgamation of green and blue in our seafoam brand colour holds powerful connotations:
Stability and Trust: Blue, a significant component of seafoam, is synonymous with stability and trustworthiness. It instills a sense of reliability and dependability in the minds of clients.
Calm and Tranquility: The tranquil nature of our seafoam color, especially in its light teal variation, resonates with calm and tranquility. This calming effect aligns seamlessly with the essence of the hospitality and tourism industry, emphasising relaxation and peaceful experiences.
Openness and Transparency: Blue, integral to seafoam, symbolises openness and transparency. This aligns perfectly with our agency’s promise to maintain clear and honest communication in all aspects of our approach and client relationships. It signifies our commitment to clarity and genuine interactions.
Adopting the seafoam palette, clearly communicates a sense of stability, tranquility, and openness to our clients. Just as the sea and the sky merge seamlessly, our approach integrates trust, calmness, and transparency, providing a unique and refreshing perspective to the world of brand creation and storytelling.
We work with hotels, resorts, development & investment companies across Australia, New Zealand, and Asia to craft new brands. Additionally, we partner with investors and asset management companies to ensure the success of hotels under established brand management. And with each and every one of these clients, across the globe, we approach the branding with a unique lens and cultural considerations, we emphasise the uniqueness of each brand’s DNA, just like a fingerprint.
Remaining True to Our Core Values:
We Are Authentic: Authenticity is at the heart of Fraser Marketing International. We believe that genuine connections are built on a foundation of truth and transparency.
Thriving on Creativity: We are driven by innovation, always pushing creative boundaries to make your brand stand out in a crowded marketplace.
Global Storytellers: Our commitment to creating exceptional experiences for your business and audience is unwavering. We approach every project with dedication and a bespoke mindset.
Professionalism: Our high standards of behaviour and presentation are non-negotiable, whether in our interactions with clients, partners, or within our team.
Delivering on Our Promise
Dedication: Your goals become our goals, and we bring unwavering dedication to every project.
Innovation: We infuse innovation and creative thinking into all our projects.
Transparency: We are transparent, honest, and straightforward in our communication and actions.
Excellence: We deliver nothing short of excellence, tailored to your specific needs.
Continuous Improvement: We are committed to continuous improvement to provide better results for your business.
Fraser Marketing International is not just a brand and marketing agency; we are your dedicated partner in building distinctive brands, creating exceptional travel experiences, and achieving tangible results. Your success is our success, and we promise to uphold these core values in every aspect of our work.
Aligning our Brand Channels – Our website and social pages have been updated to reflect our integrated brand positioning, our comprehensive product and service offerings, and to continually provide valuable content and insights to our clients. Go check them out here
But wait, there’s more! As part of this exciting phase, we are delighted to introduce additional services:
Hotel Marketing Tailored Workshops: From recent graduates to senior directors, we provide tools and tricks to maximise the success of your brand and property, both locally and globally.
Tourism Marketing Training & Development Programmes: Crafting a robust marketing strategy empowers businesses to enhance their marketing efforts with greater efficiency and cost-effectiveness. We teach you how to create a structured roadmap, guiding you in setting clear objectives and outlining the strategies to achieve them.
Mentoring & Coaching: Our Founder, Emma, is well experienced in this area through her Inspiring Rare Birds and WoHo mentoring commitments. Emma enjoys mentoring those in the industry, and we now offer fantastic, personalised mentoring and 1:1 coaching packages.
Our journey and expertise shine bright – Join us on this exciting journey of transformation and growth. Fraser Marketing International is here to elevate your brand and create exceptional marketing experiences.
Thank you for being part of our story!