The Brief

Next Story Group (NSG) and Pro-invest Group (PI Group) have the ideal opportunity to create a unique JV that operates as a stand-alone brand, positioning themselves as experts in white-label hospitality management.

The Solution & Deliverables

It was important to create a clear Brand proposition and carefully explain the value of this integrated platform between the two businesses, demonstrating how the skill set and assets will benefit investors and owners.

We created an entirely new brand to showcase the White-label management company and applied real attention to detail, through adetailed process, when crafting the Message House. This was critical to ensure the business stood out for its own merits, whilst highlighting the collaboration and contributions of both PI Group and NSG.

  • Created the Brand style Guide and built all assets.
  • Carefully designed the brand story and applied story telling to the narrative, for launch.
  • Built a dedicated B2B Website and Social Media channels.
  • We worked across all stakeholder management and communications planning, to ensure a smooth and effective roll out at launch.
  • Managed and successfully delivered the PR plan for launch.

The Outcome

Launch Vista Hospitality Group – A new view of hospitality for Australasia. This joint venture between Pro-invest Group and Next StoryGroup is a unique white-label platform offering integrated expertise in development and planning through to operations across varioushotel brands.

This business is market leading in its approach to the Australasian hospitality sector, with a suite of resources and operational advantages uniquely tailored for owners and partners.

They are known for their core pillars, tailored to suite the owners and partners:

  • Resources, Relationships and Expertise through operation advantages and the combined DNA.
  • Working with any brands – a footprint of existing brands and white label/third party capability.
  • Development planning to management with integrated industry expertise and their end to end verticals.
  • Responsible returns through the people and practices of each JV business, driving greater value for all.